I wanted to create a visual story that felt fresh, cinematic and fashion-inspired, with the lavender fields not only as a beautiful background, but as part of the atmosphere.
The yellow suit, the soft Provençal light and the endless lavender rows created a strong visual contrast, elegant, sunny and full of character. For me, this shoot was about freedom, femininity, colour and the feeling of summer in the South of France.
The project came to life during my workshop in Provence, where I designed and directed the concept, the mood and the visual story. It became one of the first editorial projects where I explored the connection between fashion, travel and the natural beauty of Provence.
Shot in the lavender fields near Valensole, this series reflects the aesthetic I love most: effortless, refined, cinematic and deeply connected to the light of the South of France.